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ROUTD
CLIENT
ROUTD
TYPE OF CLIENT
LOGISTICS
CATEGORY
Brand Refresh
BRIEF
ROUTD approached me to refresh their brand while retaining the original logo. They were looking for a new font, color palette, and graphic style that would present them as a serious and credible player in the logistics tech industry.
WHAT WE DID
I developed a refreshed visual identity that maintained their original logo while introducing a modern typeface, a more sophisticated colour palette, and a clean, tech-driven graphic style. I also incorporated a dynamic line element to symbolize movement, reinforcing their role in the logistics and transportation space.
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